I help Irish businesses figure out what's actually slowing them down — and whether technology can fix it. Sometimes that's AI. Sometimes it's not.
The most common thing I hear. There's no shortage of information about AI — the problem is none of it is specific to your business.
The tools aren't the problem. It's knowing which ones to use, for what tasks, in what way. That's the gap.
Running a business is already a full-time job. You don't have weeks to experiment with tools that may or may not be right for you.
That means you never have to manage a handoff between someone who understands the technology and someone who understands your business. I do both — in plain language, at your pace.
And sometimes the honest answer is that AI isn't the right solution. A simpler automation, a process change, or just a better tool might solve your problem faster. That's what I'll tell you — even if it means I walk away with less work.
See how it works →Every engagement starts with a single honest conversation. No commitment required beyond the first step.
A focused, practical session where we look at your business together — how you work, what's slowing you down, and where technology could genuinely help. You leave with a clear, prioritised plan. No jargon, no overwhelm, no tools pushed on you that you don't need.
If the Starting Point surfaces something worth building, I can build it. Automation workflows, AI tool setup, process redesign — I work alongside you until it's running properly, not just theoretically possible.
Some clients want someone in their corner as AI keeps evolving. Monthly check-ins, continued implementation, team training as new tools emerge. A part-time technology partner without the cost of a full-time hire.
30 minutes, no prep needed. Tell me about your business and what's on your mind. I'll ask the right questions.
90 minutes working through your business together. We map what's slowing you down and what technology could realistically help.
You receive a clear summary — your top opportunities, specific recommendations, and honest priorities. Yours to keep and act on.
If implementation or ongoing support makes sense, we discuss it. If not, you have everything you need to move forward independently.
I work with Irish businesses that want to use technology more effectively — without the jargon, the overwhelm, or the expensive consultants who've never actually run a business themselves. I can both explain what's possible and build it, which means nothing gets lost in translation.
Based in Dublin, Ireland. Working with SMEs across every sector.
Yes — and especially so. Large companies have entire IT teams figuring this out. You don't. That's exactly why practical, focused guidance matters more for SMEs than anyone else.
Neither do most of my clients. Everything I do is explained in plain language. If you can use email and a smartphone, you can use AI — you just need someone to show you where to start.
That's the most common thing I hear. The tools aren't the problem — it's knowing which ones to use, for what tasks, in what way. That's what the Starting Point session is designed to fix.
The discovery call is free. If after talking to me you don't think it's worth proceeding, don't. I'd rather lose a sale than have a client who doesn't get value.
For most SMEs using standard tools, the immediate impact is limited. I'll always flag what's relevant to your sector. If you're in a regulated industry, it's worth understanding — and I'll help you do that.
The opposite is the goal. Every engagement is designed so your team can continue independently afterwards. I measure success by whether you still need me — and I aim for the answer to be no.
Book a free 30-minute call. No prep needed — just bring your questions.